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The customer-feedback library

Find Your Google Review Link and QR Code

Use Google's official review-sharing tools, check the destination, and place review links where customers can choose to use them.

Start with the correct eligible business profile

Before copying a link, confirm which business and location the customer experienced. A branch, a head office, and a service-area business are not interchangeable destinations. A location page on your website does not automatically justify a separate Google Business Profile. Use the eligible profile that actually represents the business.

For multiple locations, maintain a simple internal mapping between the branch name, its profile, and the link used on receipts or messages. Check names carefully when several profiles look similar. A central marketing team should not direct every visitor to one profile merely because it is easiest to manage.

Review your visible business information before promoting the link. Inaccurate contact details or confusing trading names create uncertainty even when the link itself works. Do not create duplicate profiles to work around an access issue; resolve ownership or management access through Google's official process.

Test the destination as a customer

Open the link from a phone and a browser that is not being used as the business owner. Confirm the displayed name and location. A customer may be asked to sign in to a Google account before writing a review; that is different from the link being broken. Never enter another person's account or write the review on their behalf.

Check printed QR codes using more than one phone where possible. Keep sufficient contrast and space around the code, and do not distort it to fit a design. Test at the intended print size and viewing distance before ordering a large print run. Include a readable alternative for customers who cannot or prefer not to scan.

  • Correct business and location displayed
  • No management-only destination
  • Readable code at actual print size
  • A text alternative beside the code
  • Neutral invitation without a required rating

Put the link in useful, optional places

A receipt, completed-job message, post-stay email, or small card can offer a natural invitation. Choose placements that follow an actual experience rather than implying anyone passing by should review a service they have not used. Avoid language that says a review is needed to finish payment or receive support.

Do not turn scanning into a contest or tie it to a discount. Google prohibits incentives for posting reviews, including offers framed as rewards for any honest review. The choice to scan, sign in, write, and select a rating should remain with the customer.

If you use a third-party dynamic QR service, understand its privacy practices, redirect controls, fees, and what happens if the subscription ends. The direct Google destination is simpler to maintain when tracking is unnecessary. Do not collect customer information merely to let someone access the public review link.

Maintain links when the business changes

Recheck review materials when a business is renamed, moves, changes ownership, or updates its profile arrangements. A QR image that still scans can nevertheless lead to an outdated or incorrect destination. Retire old cards and update website links after confirming the correct replacement.

Give one person responsibility for maintaining the link record. For a multi-location business, spot-check each branch rather than testing only the first entry. If customers report difficulty, distinguish a destination problem, a sign-in issue, and a review-publication issue before replacing everything. A successful submission does not guarantee immediate public visibility.

Official sources

Use these Google resources for current platform instructions and policies. This guide is independent educational content, not Google endorsement or a compliance certification.

Apply this to your business